Product review for Social Media Marketing: A Strategic Approach

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Amazon Price: $149.95 $78.91 You save: $71.04 (47%). (as of February 15, 2019 1:38 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Product Details

  • Paperback: 400 pages
  • Publisher: Cengage Learning; 1 edition (March 9, 2012)
  • Language: English
  • ISBN-10: 9780538480871
  • ISBN-13: 978-0538480871
  • ASIN: 0538480874
  • Product Dimensions: 8.5 x 0.8 x 10.8 inches
  • Shipping Weight: 1.8 pounds
 

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