Product review for Perspectives on Social Media Marketing

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Amazon Price: $19.99 (as of February 15, 2019 4:04 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Product Details

  • Series: Perspectives On
  • Paperback: 304 pages
  • Publisher: Cengage Learning PTR; 1 edition (October 4, 2010)
  • Language: English
  • ISBN-10: 1435456521
  • ISBN-13: 978-1435456525
  • Product Dimensions: 6.2 x 1 x 9.2 inches
  • Shipping Weight: 1 pounds
 

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