Product review for They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

  • They Ask, You Answer: A Revolutionary Sales and Marketing Strategy for the Digital Age
  • "They Ask You Answer" by Marcus Sheridan
  • They Ask You Answer: A Revolutionary Content Marketing Strategy – Marcus Sheridan
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Amazon Price: $25.00 $17.00 You save: $8.00 (32%). (as of February 15, 2019 12:43 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A revolutionary marketing strategy proven to drive sales and growth

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.Boost your company's web presence with methods that workBuild a level of trust that generates customer evangelismLeverage your in-house resources to produce winning contentUtilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Product Details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (January 17, 2017)
  • Language: English
  • ISBN-10: 1119312973
  • ISBN-13: 978-1119312970
  • Product Dimensions: 6.1 x 1.1 x 8.9 inches
  • Shipping Weight: 1 pounds
 

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