Product review for Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)

  • Documentary- The Story of Content: Rise of the New Marketing
  • Derek Thompson: "Hit Makers: The Science of Popularity in an Age of Distraction" | Talks at Google
  • JERSEY BOY | DailyVee 039
  • Inside Sugar Factory — The Most Instagrammed Restaurant In America
  • The Big Short – "Jenga" Clip (2015) – Paramount Pictures
  • Old Fashioned Pastors, Consistent Church Branding & Being Camera Shy | #AskBrady Episode 16
  • Yelawolf – Johnny Cash (Official Music Video)
  • The Next Generation of Creativity | Adobe Max 2018 Keynote
  • How To Start Social Media Marketing and Run Your Business Online|Marketing Guru Seminar | Must watch
  • The Difference Between Mirrorless Cameras and Traditional DSLRs + Q&A
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Amazon Price: $47.95 $32.34 You save: $15.61 (33%). (as of March 15, 2019 8:01 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.

This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools.

Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).

Product Details

  • Series: Required Reading Range
  • Paperback: 272 pages
  • Publisher: Bloomsbury Visual Arts (March 23, 2017)
  • Language: English
  • ISBN-10: 1474233325
  • ISBN-13: 978-1474233323
  • Product Dimensions: 8.3 x 0.7 x 10.4 inches
  • Shipping Weight: 2.2 pounds
 

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