Product review for Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)
Documentary- The Story of Content: Rise of the New Marketing
Derek Thompson: "Hit Makers: The Science of Popularity in an Age of Distraction" | Talks at Google
JERSEY BOY | DailyVee 039
Inside Sugar Factory — The Most Instagrammed Restaurant In America
The Big Short – "Jenga" Clip (2015) – Paramount Pictures
Old Fashioned Pastors, Consistent Church Branding & Being Camera Shy | #AskBrady Episode 16
Yelawolf – Johnny Cash (Official Music Video)
The Next Generation of Creativity | Adobe Max 2018 Keynote
How To Start Social Media Marketing and Run Your Business Online|Marketing Guru Seminar | Must watch
The Difference Between Mirrorless Cameras and Traditional DSLRs + Q&A
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.
This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools.
Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).
- Series: Required Reading Range
- Paperback: 272 pages
- Publisher: Bloomsbury Visual Arts (March 23, 2017)
- Language: English
- ISBN-10: 1474233325
- ISBN-13: 978-1474233323
- Product Dimensions: 8.3 x 0.7 x 10.4 inches
- Shipping Weight: 2.2 pounds