Product review for Digital Marketing Strategy: An Integrated Approach to Online Marketing
How To Start Social Media Marketing As A Beginner In 2018 – STEP BY STEP
Internet Marketing Strategy – Step by step
Harvard i-lab | Startup Secrets: Go to Market Strategies
A digital-strategy framework
How to Use Whatsapp for Business – Step By Step Guidance, Features, Automation.
Digital Marketing Strategies For 2018
Ch 14: Introduction to Integrated Marketing Communications (IMC)
Documentary- The Story of Content: Rise of the New Marketing
NYU Startup School: Digital Marketing Essentials
E687: Harry’s Andy Katz-Mayfield: eCommerce, customer acq, vertical integration & D2C marketing
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.
Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
- Paperback: 344 pages
- Publisher: Kogan Page; 1 edition (May 28, 2016)
- Language: English
- ISBN-10: 074947470X
- ISBN-13: 978-0749474706
- Product Dimensions: 6.1 x 0.8 x 9.2 inches
- Shipping Weight: 1.2 pounds