Product review for Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

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Amazon Price: $16.95 $13.55 You save: $3.40 (20%). (as of March 14, 2019 6:05 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Product Details

  • Paperback: 190 pages
  • Publisher: Morgan James Publishing (March 6, 2018)
  • Language: English
  • ISBN-10: 1683506111
  • ISBN-13: 978-1683506119
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8.2 ounces
 

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