Product review for Content Strategy for the Web, 2nd Edition
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
- Paperback: 224 pages
- Publisher: New Riders; 2 edition (February 20, 2012)
- Language: English
- ISBN-10: 9780321808301
- ISBN-13: 978-0321808301
- ASIN: 0321808304
- Product Dimensions: 7 x 0.8 x 9 inches
- Shipping Weight: 1.1 pounds