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Affiliate marketing is hot; here's how to get your programgoing
Nearly every retailer in the Internet Retailers' Top 500 has anaffiliate marketing program. Now free affiliate networks,automation software, and pay-for-performance compensation modelsare making it easy for small businesses to take advantage of thismarketing tool. In the popular An Hour a Day format, thisguide features a detailed, real-world, task-based approach todeveloping, launching, and managing a successful affiliatemarketing program. It explores market research, determining paymentmodels and reporting guidelines, recruiting affiliates, craftingappropriate communications, and much more.Affiliate marketing programs help boost marketing effortswithout incurring excessive costs; this Hour a Day guideprovides everything merchants, business owners, and those chargedwith managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching,launching, managing, and optimizing a successful affiliatemarketing programCovers social media; creating policies; working with feeds,coupons, widgets, and video; creating compelling content; handlingpartners who are not meeting goals; and much more
Affiliate Program Management: An Hour a Day is thedo-it-yourself guide to planning and maintaining a successfulaffiliate program.
Product Details
- Paperback: 464 pages
- Publisher: Sybex; 1 edition (April 12, 2011)
- Language: English
- ISBN-10: 9780470651735
- ISBN-13: 978-0470651735
- ASIN: 0470651733
- Product Dimensions: 7.2 x 1.5 x 9.1 inches
- Shipping Weight: 1.6 pounds
